Condition: read once
MAN WHO JAPED
The Man Who Japed
987 0 375 71935 6
Set in a world after a nuclear holocaust, Allen
Purcell finds himself living in a society with a strict
moral codex, observed by mechanical spy drones and enforced
by what is practically a huge media network instead
of a government.
In my point of view, this novel (which may, according
to the publiher Vintage Books, be filed under "practical
joke") is one of Dick's turns against media as
manipulator of the masses.
In "The Man Who Japed", Dick explains in detail
how "agencies" are developing a basic storyline,
which is then hammered home through the different channels.
Dick talks about multiplicators, pretty much as 21st
century advertising agencies would.
The protagonist Purcell (a name to reappear in "dr.
Bloodmoney as that of a secretary, by the way) turns
this system against itself, which may be interpreted
as the hope that if media can make the public believe
weird stuff, it could be used to make them believe good
stuff, as well.